After The Rock Dissapears
While I have heard of the term “Shop Locally” I had never truly
connected the term “economic multiplier concept” with the shop locally process.
At face value, shopping locally keeps our hard earned dollars close to home. It’s
not hard to imagine why shopping locally is beneficial as compared to shopping
online or even driving out of the area for that better deal. What might not be
known by all is just how this process can be expanded by something called “the
economic multiplier concept”. This concept is best described as being similar
to the impact of dropping a rock into a pond. It is known that dropping that
rock causes an impact to the water surface. What might be missed is the fact
that that impact doesn’t stop after the rock slips below the surface. Dropping
the rock causes ripples that have an ongoing impact on the water and the pond
itself. The economic multiplier concept is just that. The ripples are in fact
effects shopping locally has on the local economy. For example, if Oliver’s
market hires a new employee and that employee decides to relocate closer to
his/her new employer, the new rental income brought into the community is an
induced (indirect) effect. If the
employee now seeks services locally to repair his bike that too could be seen
as a ripple. Additionally, effects such as increased tax revenue can be part of
this multiplier effect. If this new employee takes part of his hard earned cash
and enjoys and dinner out with his partner, this has a positive impact on the
community..another ripple.
In summary, shopping locally has an impact far greater than
simply the purchase price of the goods and/or services. Shopping locally has
the potential to positively impact our community long after we leave the local
business…long after that rock drops below the surface of the pond. Every dollar
spent locally has the potential to support jobs, increase tax revenue, impact
other local businesses in a positive way and build the potential for further
local growth. Our role in all of this is to recognize the value of our
participation is imperative. Finally, we all need to look outside of our own
selfish desires. Sure, we could shop online and save $2.00 but do you really
know just how much that $2.00 investment could provide in the long run? Do we
truly understand how that investment can be added to the investment to others
and ultimately infused into our community? Understanding the multiplier concept
is the first step in understanding the value of keeping it locally. We need to
model this behavior and share the benefits of making this small individual
financial investment. Our investment is important as it can support and
ultimately sustain the communities we are all a part of.

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